B2B marketers have had to keep on their trend toes this year to meet the unique challenges of the year. We’ve had to adapt how we use and produce our B2B content,

Guide your potential clients through the B2B buying process by knowing which content supports them at each stage.

It has undoubtedly been one of the strangest years in living memory. And that goes for everyone – let alone the HR market – but in the early stages of the current pandemic, it was the HR team bearing the brunt of the business panic as it stepped up more than ever to support its workforce.

Using LinkedIn when marketing to HR decision makers is a smart move. This article covers five ways to get started and get more from your LinkedIn presence. There’s also a raft of resources to help you dig deeper into each topic.

If you’re selling to HR decision makers and thinking about your sales and marketing plans for the year ahead, you’re spending your time wisely. To help keep things simple and specific, here are my eight tried and tested steps to create a robust and flexible plan for marketing to HR that gets results.